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Wylie ISD Enhances Transparency, Communications & Community Relations

April CunnighamWylie ISD believes in maintaining ongoing, open, and effective communications with its stakeholders—students, staff, families, business partners, and community members—in meaningful and engaging ways. This means ensuring the district's messages are communicated efficiently and effectively across all forms of media. To help reach these goals, the district has divided these tasks into two separate divisions: Communications and Community Relations & Marketing.

“Communications for a district our size, with 20 campuses and our numerous programs, has reached a point where it's almost a 24/7 process,” said Dr. David Vinson, Wylie ISD Superintendent. “We have so many great stories to tell and so many amazing partners that help make Wylie ISD successful; we want to be sure we are maximizing our potential in both these key areas.”

Current Executive Director Ian Halperin will head the Community Relations & Marketing Division, focusing on Wylie ISD's relationships with the PTA, the Wylie ISD Education Foundation, chambers of commerce, city leaders, and other key partners. This team will also coordinate district special events and help with operations at the Williams Center and the Montgomery Center, the district's two new multipurpose event facilities.

Leading the Communications Division will be the new Executive Director, April Cunningham. Cunningham will oversee the district's day-to-day communications strategy, including the district website, social media, crisis communications, internal and external newsletters, and publications. She joins the district from Lewisville ISD where she served as communications coordinator.

“I am grateful for the opportunity to join the Wylie ISD family,” Cunningham said. “Wylie is a tremendous school district that always keeps students at the forefront of its decisions. I look forward to serving this community and sharing the good news happening around the district.”

Cunningham began her career in corporate communications, specializing in video production before moving to education in 2014. Following stints at a private school and the university level, she joined LISD in 2016. While in LISD, she was responsible for creating content such as district announcements and feature stories, assisting with crisis and mass communications, coordinating district-wide initiatives, and helping manage the district’s social media accounts and webpages. Cunningham holds a bachelor's and a master's degree from Texas Tech University.