Business, Marketing & Finance
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- Business Marketing
- Finance
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Program Information
In addition to completing the Foundation High School Program requirements, to earn a Business & Industry Endorsement, a student must earn 4 credits in CTE Electives (minimum of three courses) which include:
- At least 2 from the same cluster
- At least 1 advanced level CTE course
* All courses are subject to minimum and maximum enrollment numbers
Possible Careers: Financial Officer, Bookkeeper, Billing Clerk, Accountant, Benefits Specialist, Analyst
Other Programs
- Overview
- Overview (OLD)
- Academic Guidelines
- Advanced Placement Courses
- Athletics
- Pearl Birmingham Scholarship Program
- Career & Technical Education
- College, Career & Military Readiness
- Dual Credit
- English Language Arts
- Extra-Curricular Guidelines
- Fine Arts
- GPA & Class Ranking
- Graduation Requirements
- Languages Other Than English
- Mathematics
- Physical Education
- Science
- Social Studies
- Special Programs
- Additional Electives
- High School APG
Courses
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Course Key: 65040D/E
Course Name: Accounting I
Credit: 1
Grade: 11-12Required Prerequisite(s): n/a
Recommended Prerequisite(s): n/a
In Accounting I, students investigate the field of accounting, including how it is impacted by industry standards as well as economic, financial, technological, international, social, legal, and ethical factors. Students engage in the process of recording, classifying, summarizing, analyzing, and communicating accounting information. Students will formulate and interpret financial information for use in management decision making.
Course Key: 65050D/E
Course Name: Accounting II
Credit: 1
Grade: 12Required Prerequisite(s): Accounting I
Recommended Prerequisite(s): n/a
In Accounting II, students will continue the investigation of the field of accounting, including how it is impacted by industry standards as well as economic, financial, technological, international, social, legal, and ethical factors. Students will reflect on this knowledge as they engage in various managerial, financial, and operational�accounting activities. Students will formulate, interpret,�and communicate�financial information for use in management decision making. Students will use equations, graphical representations, accounting tools, spreadsheet software, and accounting systems in real-world situations to maintain, monitor, control, and plan the use of financial resources.
Course Key: 73000F
Course Name: Advertising
Credit: 0.5
Grade: 9-12Required Prerequisite(s): n/a
Recommended Prerequisite(s): Principles of Business, Marketing, and Finance
Advertising is designed as a comprehensive introduction to the principles and practices of advertising. Students will gain knowledge of techniques used in current advertising, including print, broadcast, and digital media. The course explores the social, cultural, ethical, and legal issues of advertising, historical influences, strategies, media decision processes as well as integrated marketing communications, and careers in advertising and sales promotion. The course provides an overview of how communication tools can be used to reach target audiences and increase consumer knowledge.
Course Key: 63050D/E
Course Name: Business Law
Credit: 1
Grade: 11-12Required Prerequisite(s): n/a
Recommended Prerequisite(s): n/a
Business Law is designed for students to analyze various aspects of the legal environment, including ethics, the judicial system, contracts, personal property, sales, negotiable instruments, agency and employment, business organization, risk management, and real property.
Course Key: 76000D/E
Course Name: Career Preparation I
Credit: 2
Grade: 11-12Required Prerequisite(s): n/a
Recommended Prerequisite(s): n/a
Career Preparation I provides opportunities for students to participate in a work-based learning experience that combines classroom instruction with business and industry employment experiences. The goal is to prepare students with a variety of skills for a changing workplace. Career preparation is relevant and rigorous, supports student attainment of academic standards, and effectively prepares students for college and career success.
Course Key: 76010D/E
Course Name: Career Preparation II
Credit: 2
Grade: 12Required Prerequisite(s): n/a
Recommended Prerequisite(s): n/a
Career Preparation II develops essential knowledge and skills through advanced classroom instruction with business and industry employment experiences. Career Preparation II maintains relevance and rigor, supports student attainment of academic standards, and effectively prepares students for college and career success.
Course Key: 63090D/E
Course Name: Business Management
Credit: 1
Grade: 10-12Required Prerequisite(s): Principles of Business, Marketing, and Finance
Recommended Prerequisite(s): n/a
Business Management is designed to familiarize students with the concepts related to business management as well as the functions of management, including planning, organizing, staffing, leading, and controlling. Students will also demonstrate interpersonal and project-management skills.
Course Key: 73062D/E
Course Name: Marketing
Credit: 1
Grade: 10-12Required Prerequisite(s): n/a
Recommended Prerequisite(s): Principles of Business, Marketing, and Finance
Marketing explores the seven core functions of marketing which include: marketing planning - why target market and industry affect businesses; marketing-information management - why market research is important; pricing - how prices maximize profit and affect the perceived value; product/service management - why products live and die; promotion - how to inform customers about products; channel management - how products reach the final user; and selling - how to convince a customer that a productis the best choice. Students will demonstrate knowledge in hands-on projects which may include conducting research, creating a promotional plan, pitching a sales presentation, and introducing an idea for a new product/service.
Course Key: 65000D/E
Course Name: Money Matters
Credit: 1
Grade: 9-12Required Prerequisite(s): n/a
Recommended Prerequisite(s): n/a
In Money Matters, students will investigate money management from a personal financial perceptive. Students will apply critical-thinking skills to analyze financial options based on current and projected economic factors. Students will gain knowledge and skills necessary to establish shortterm and long-term financial goals. Students will examine various methods of achieving short-term and long-term financial goals through various methods such as investing, tax planning, asset allocating, risk management, retirement planning, and estate planning.
Course Key: 63100D/E
Course Name: Practicum in Business Management I
Credit: 2
Grade: 12Required Prerequisite(s): n/a
Recommended Prerequisite(s): n/a
Practicum in Business Management is designed to give students supervised practical application of previously studied knowledge and skills. Practicum experiences occur in a paid or unpaid arrangement and a variety of locations appropriate to the nature and level of experience. Students implement personal and interpersonal skills to strengthen individual performance in the workplace and in society and to make a successful transition to the workforce or postsecondary education. Students apply technical skills to address business applications of emerging technologies. Students develop a foundation in the economic, financial, technological, international, social, and ethical aspects of business to become competent consumers, employees, and entrepreneurs. Students enhance reading, writing, computing, communication, and reasoning skills and apply them to the business environment. Students incorporate a broad base of knowledge that includes the legal, managerial, marketing, financial, ethical,and international dimensions of business to make appropriate business decisions.
Course Key: 73060D/E
Course Name: Practicum in Marketing
Credit: 2
Grade: 11-12Required Prerequisite(s): n/a
Recommended Prerequisite(s): Principles of Business, Marketing, and Finance
Practicum in Marketing is a series of dynamic activities that focus on the customer to generate a profitable exchange. Students will gain knowledge and skills that help them to be proficient in one or more of the marketing functional areas associated with distribution, financing, marketing information management, pricing, product planning, promotion, purchasing, risk management, and selling skills. Students will integrate skills from academic subjects, information technology, interpersonal communication, and management training to make responsible decisions. The practicum course is a paid or unpaid experience for students participating in a coherent sequence of career and technical courses in marketing.
Course Key: 63000D/E
Course Name: Principles of Business, Marketing, and Finance
Credit: 1
Grade: 9-10Required Prerequisite(s): n/a
Recommended Prerequisite(s): n/a
In Principles of Business, Marketing, and Finance, students gain knowledge and skills in economies and private enterprise systems, the impact of global business, the marketing of goods and services, advertising, and product pricing. Students analyze the sales process and financial management principles. This course allows students to reinforce, apply, and transfer academic knowledge and skills to a variety of interesting and relevant activities, problems, and settings in business, marketing, andfinance.
Course Key: 65080D/E
Course Name: Securities and Investment
Credit: 1
Grade: 11-12Required Prerequisite(s): n/a
Recommended Prerequisite(s): n/a
Students will describe and abide by laws and regulations in order to manage business operations and transactions in the securities industry; access, process, maintain, evaluate, and disseminate information to assist in making decisions common to the securities industry; and monitor, plan, and control day-to-day securities organization activities to ensure continued business functioning. Students will use career planning concepts, tools, and strategies to explore, obtain, and develop a career in the securities industry. Students will determine client needs and wants and respond through planned, personalized communication to influence purchase decisions and enhance future securities sales opportunities.
Course Key: 73050F
Course Name: Social Media Marketing
Credit: 0.5
Grade: 9-12Required Prerequisite(s): n/a
Recommended Prerequisite(s): Principles of Business, Marketing, and Finance
Social Media Marketing is designed to look at the rise of social media and how marketers are integrating social media tools in their overall marketing strategy. The course will investigate how the marketing community measures success in the new world of social media. Students will manage a successful social media presence for an organization, understand techniques for gaining customer and consumer buy-in to achieve marketing goals, and properly select social media platforms to engage consumers and monitor and measure the results of these efforts.
Course Key: 73040F
Course Name: Sports & Entertainment Marketing
Credit: 0.5
Grade: 9-12Required Prerequisite(s): n/a
Recommended Prerequisite(s): Principles of Business, Marketing, and Finance
Sports and Entertainment Marketing will provide students with a thorough understanding of the marketing concepts and theories that apply to sports and entertainment. The areas this course will cover include basic marketing concepts, publicity, sponsorship, endorsements, licensing, branding, event marketing, promotions, and sports and entertainment marketing strategies.
Course Key: 73042F
Course Name: Sports & Entertainment Marketing II
Credit: 0.5
Grade: 10-12Required Prerequisite(s): Sports and Entertainment Marketing I
Recommended Prerequisite(s): n/a
Sports and Entertainment Marketing II is an advanced course designed to build upon students' prior knowledge of sports and entertainment marketing. Students will develop a thorough understanding of advanced marketing concepts and theories as they relate to the sports and entertainment industries. Students will investigate the components of branding, sponsorships and endorsements, as well as promotion plans needed for sports and entertainment events. The course also supports career development skills and explores career options. Academic skills (mathematics, science, English, and history/social science) related to the content are a part of this course.